CH 10:
Free Search Engine Tools & Services
You need to communicate the structure of you site by Sitemap.xml
Step 1) Sitemap Generator : http://code.google.com/sm_thirdparty.html

Google Sitemap Generator extension available : http://www.dmxzone.com/showDetail.asp?TypeId=3&NewsId=10538

XML-Sitemaps.com: http://www.xml-sitemaps.com

If your site is 500 pages iArchitect makes a great sitemap utility for Windows called Sitemap Generator
http://www.iarchitect.net/Products/Sitemap-Generator

Step 2 ) Informing Search Engines About Your sitemap.xml File
There are three ways you can let search engines know about your sitemap.xml
file once it’s uploaded or updated:
@  robots.txt
@ Ping :
@ Manual submission

ROBOT:

Database of Web Robots ( http://www.robotstxt.org/wc/active/html/index.html )

The WebRobots FAQ ( http://www.robotstxt.org/wc/faq.html )

The Web Robots Page ( http://www.robotstxt.org/wc/robots.html )

Robots.txt Checker ( http://tool.motoricerca.info/robots-checker.phtml )

SearchTools.com (http://www.searchtools.com/robots/robots-txt.html

Robots.txt File Generator ( http://www.webtoolcentral.com/webmaster/tools/robots_txt_file_generator/ )

Robots Exclusion Standard ( http://en.wikipedia.org/wiki/Robots.txt )

PING: Ping A ping is a short message from one computer to another  the following tool will help to ping
@ Google: http://www.google.com/webmasters/sitemaps/ping?sitemap=http://example.com/sitemap.xml

@Ask: http://submissions.ask.com/ping?sitemap=http://example.com/sitemap.xml

@ Yahoo!: http://search.yahooapis.com/SiteExplorerService/V1/ping?sitemap=http://example.com/sitemap.xml

@ BING http://www.bing.com/webmaster/ping.aspx?sitemap=www.YourWebAddress.com/sitemap.xml

Google Webmaster Central Services
Webmaster Central (http://www.google.com/webmasters
Webmaster Tools
Google’s Webmaster Tools are divided into five key sections:
@Diagnostics
@Statistics
@Links
@Sitemaps
@Tools

Find How to index your site by the following tool
@  site: example.com—indexed pages in your site
@ allinurl: example.com—pages that refer to your site’s URL
@  link: example.com—pages that link to your site
@  cache: example.com—the current cache of your site
@  info: example.com—information Google has about your site
@  related: example.com—pages that are similar to your site

Subscriber Stats
Blog Line: http://bloglines.com
Netvibes http://Netvibes.com

Getting Info About Your Site with Yahoo! Site Explorer

Yahoo Index: https://siteexplorer.search.yahoo.com

CH 11: Building Viral marketing Tools

READ about Viral marketing
http://www.fastcompany.com/online/06/virus.html

Building Social Network Submission Links
Digg
http://digg.com/submit?phase=2&url=URL of your page&topic=Category to submit to &bodytext=Description of content&title=Page title
Delicious
http://del.icio.us/post?noui&jump=close&url=URL of your page&title=Page title

Facebook
http://www.facebook.com/sharer.php?u=URL of your page&t=Page title
Technorati
http://technorati.com/faves?add=URL of your page
Twitter
http://twitter.com/home?status=URL of your page plus any additional descriptive text
Furl
http://furl.net/storeIt.jsp?u=URL of your page&t=Page title
Reddit
http://reddit.com/submit?url=URL of your page&title=Page title
StumbleUpon
http://www.stumbleupon.com/submit?url=dabarera.com&title=Page title

http://addthis.com

http://addme.com

http://www.addurl.com/

Place to promote your site:
1. Making sure search engines know where to find your site for indexing
2. Building inbound links to your site to increase your site’s search ranking
and generate more traffic
3. Attracting local traffic to your site

To provide the most popular search engines immediate notice of your URL,
use the following submission links:
@ Yahoo!: https://siteexplorer.search.yahoo.com/submit

@ Google: http://www.google.com/addurl/?continue=/addurl

@ MSN Live: http://search.msn.com/docs/submit.aspx

@ Ask: Or  AOL: Or  Altavista: no submission page as it looks for a directive to your sitemap.xml file
within robots.txt
http://addme.com/

Submitting Your Site to Directories:

Open directory: http://dmoz.org/
Google’s directory http://directory.google.com

Building Inbound Links
Links from Clients and Affiliates
Contribute to Discussion Boards and Blogs
Write for Other Websites
Web design competitions at http://www.bestwebawards.com
Social Networking Sites
@ Linkedin (http://linkedin.com): professional networking, post your resume, build business contacts
@ Flickr (http://flickr.com): photo sharing
@ Digg (http://digg.com): vote on and share news stories
@ YouTube (http://youtube.com): share and watch video
@  Magnolia (http://mag.nolia.com): organize and share your bookmarks
@  Delicious (http://del.icio.us): organize and share your bookmarks
@  Facebook (http://facebook.com): create a profile, and connect with friends
@  MySpace (http://myspace): create a profile, and connect with friends
@ Technorati (http://technorati.com): tracks blogs and user-generated content
@  Upcoming (http://upcoming.org): event sharing
@  Eventful (http://eventful.com): event sharing
@  Last.fm (http://last.fm): log your music playlist and discover new artists

Become Part of a Community
American Institute of Graphic Arts http://aiga.org)
Adobe user groups (http://www.adobe.com/support/usergroup/).
Headscape http://headscape.co.uk
Boagworld http://boagworld.com

Others: n Business cards
n Brochures
n Catalogs
n Email signatures
n Letterhead and envelopes
n Radio and TV commercials

http://www.flickr.com/groups/moo.

Attracting Local Traffic with Local Listings:
http://www.google.com/local/add/.
http://listings.local.yahoo.com/.
https://llc.local.live.com/
http://webapp.localeze.com/bizreg/add.aspx
http://store.yellowpages.com/post/
Rotate PHOTOS
Different song in the background
Redirect 301
Graphics and Photographs get from somewhere else:
<img src="http://homepages.host.com/yourname/graphics/graphic.gif" align="left" border="0">

Website Optimization in Ten Easy Steps
What Is Search Engine Optimization?
Step 2: Target Marketing-Does Your Internet Marketing Strategy Match Your Intended Audience?
Step 3: Keywords and Phrases 101: Make Your Site Search-Engine Friendly
Step 4: Including Keywords and Phrases In Your Content and Source Code
Step 5: How To Write Good Content
Step 6: Using Title Tags in Website Optimization
Step 7: Keywords and Description Meta Tags
Step 8: Ten Tips for Search-Engine Friendly Site Design
Step 9: Site Submission-The Basics of Submitting Your Site
Step 10: Wait For Results
Source: http://websearch.about.com/od/beginnersguidetoseo/a/tenstepsseo.htm

http://www.websitesecrets101.com/